Under the gentle strokes of time, Xumira, a passionate and visionary female entrepreneur, not only weaves a moving story about the intertwining of dreams, love and technology, but also deeply integrates the concept of self-care in this journey. Her entrepreneurial journey began with a cozy scene on a spring afternoon, when she and her boyfriend, Li Ming, snuggled up in a shared cabin and mapped out their future blueprints together. It was this deep emotional experience, like a seed, that took root in Xumira's heart and eventually gave birth to “Xumira”, a new Chinese brand of erotic products.

Xumira's boyfriend, as an important partner in Xumira's life, has given her endless courage and support through his tenderness and thoughtfulness. However, on the road of exploring love and intimacy together, they also encountered challenges and confusion. By chance, Xumira discovered a gap in the market for erotic products - they often focus on the fulfillment of physiological needs, but neglect the emotional temperature and sincere care. This deeply saddened her and inspired her deep desire to innovate.

So Xumira decided to create a brand with a difference, a brand that puts sincerity and love into every product. Through “Xumira”, she hopes to not only provide a bridge for couples to enhance their emotional communication, but also to encourage everyone to be courageous in their pursuit of self-care and happiness. This philosophy, which has become the core value of her brand, led her to the path of entrepreneurship.

On December 15, 2023, Xumira took the first step to launch her brand. She understands that in the digital age, social media is the key bridge between brands and consumers. In May 2024, on the eve of the brand's inception, she was the first to join the Twitter platform, opening up a direct and sincere dialog with users around the world. Subsequently, she joined Instagram, Facebook and other social media platforms to reach out to different groups of users in a diversified way, conveying the brand's philosophy and sharing the uniqueness of its products.

On social media, Xumira not only shares the brand's story and product features, but also frequently publishes knowledge and information about self-care, emotional expression and sexual health. Through these contents, she hopes to guide the public to break the boundaries of traditional concepts and realize that sexual health and self-care are rights and freedoms that everyone should enjoy. Her sincerity and passion have won the love and trust of many users and accumulated a good reputation for the brand.

In product design, Xumira always upholds the concept of sincerity and love. She goes deep into the market, listens to consumers' voices, and keeps polishing the products with innovative thinking, striving to make each product a perfect carrier for users to express themselves and please themselves. Her efforts have not been in vain, with the passage of time, “Xumira” brand gradually emerged in the market, won wide recognition and praise.

Today, “Xumira” has gone beyond the realm of traditional erotic products to become a banner that advocates self-care and encourages people to bravely pursue happiness and fulfillment, all of which, Xumira knows, could not have been accomplished without the beautiful love story between her and Li Ming. It is this experience that has given her a deep understanding of the true meaning and power of love, as well as the motivation and determination to create the brand. In the days to come, she will continue to uphold this original heart and belief, using sincerity and innovation to bring more high-quality products and services to users around the world, and together write a beautiful story about loving yourself and pleasing yourself, so that the world will be better because of love.